How to read your audit results

Your audit results have three things that matter: the health score, your plan for the month, and the prioritized findings.

The health score

A 0-to-100 number that summarizes your site's current SEO and AI-search position. Below 50 is red. Major issues are holding you back. 50 to 79 is amber, middle of the pack with room to improve. 80 and up is green, a strong foundation where you're refining for incremental gains.

The score moves over time as we ship work and as your competitors move. Watch the trend, not the absolute number.

Findings, sorted by severity

Each finding is one specific thing on your site that needs attention. Severity is Critical, Warning, Info, or Good, and color-coded for quick scanning. The four counts sit in a row of tiles so you can see the shape at a glance.

Start with the Critical findings. They're critical because they're moving the most weight on your score. Fixing one Critical finding typically improves your health score more than fixing five Info ones.

Each finding includes a description of what's wrong in plain English and a recommended action.

Score by area

Above the findings, your score is broken into five areas: Site technical, On-page, Structured data, Content, and Accessibility. An area shows a dash when this audit didn't gather enough to score it. Use this when you want to focus on one area at a time.

Two more sections sit below: Business listing (NAP) consistency, which checks whether your name, address, and phone match everywhere on the site, and AI search visibility, which shows the share of test questions where an AI assistant cited you.

Your plan this month

Near the top of the results, Scowty turns the findings into a ranked plan: a handful of prioritized actions, each tagged with its area and how much effort it takes, plus a content calendar of what to publish.

Click Generate this month's content to have Scowty write the articles and Google Business posts on that calendar. They land as drafts in the Content studio for you to review, edit, and approve.

What to do this week

Pick the top three Critical findings and work the recommended action for each. Publish the fix to your site, or hand it to your developer. Move on.

Steady wins. Trying to fix everything in one sitting doesn't.

Questions about a specific finding? Click Talk to Scowty on any page, or email hello@scowty.com.