Brand Maker

Your brand,
in your words.

Get started

Free to start. Pay only to keep it.

Scowty's Brand Maker turns a few quick answers about your business into a brand story, a voice and tone guide, three taglines, your messaging pillars, and a five-color palette, with a free logo from the Logo Maker. It is $99 one-time and the foundation your website and every post build on.

Free brand draft first. No account needed to see it.

01What you get

What the Brand Maker
gives you.

Everything a designer would ask you for before starting, written down and yours to use anywhere.

01

A two-paragraph brand story

Who you help, what you do differently, and why it matters, written in your voice from your answers. It becomes the About page, the opening of every proposal, and the way you describe your business out loud.

02

Voice, tone, and three taglines

A short guide to how your business sounds, so every page, post, and email reads like the same company. Three tagline options come with it; pick one or keep all three for different uses.

03

Messaging pillars

The three things you want every customer to know about you. They shape the website's sections, the blog topics, and the Google Business posts the monthly plan writes later.

04

A five-color palette and a free logo

Colors tuned to your trade and checked for contrast so text stays readable. Then the Logo Maker draws six real logo options from your name and trade, free with the brand.

02How it works

How a brand
gets made.

Three answers start it. The brand is usually finished the same day.

I

Answer a few quick questions

Your business name, what you do, where you work, and how you want a customer to feel. A free brand direction appears while you type, before you spend anything.

II

Review the draft

Scowty writes the story, the voice guide, the taglines, and the palette. Read it, change any line yourself, or ask for a different direction.

III

Keep it, and build on it

Keep the brand for $99, with a free logo and a 30-day money-back guarantee. Add the website whenever you are ready and it is built from the same brand.

04Included

What goes into your
brand kit.

What you get

Every piece is written for your business and yours to use anywhere, with no license or watermark.

  • Brand story
  • Voice and tone guide
  • Three taglines
  • Messaging pillars
  • Five-color palette
  • Font pairing
  • Six logo options
  • Logo in your colors

Who uses it

The brand is the same foundation for a solo practitioner, a two-truck trade, and a new practice opening its doors.

  • New businesses
  • Rebrands
  • Side businesses going full time
  • Practices adding a location
  • Contractors and trades
  • Clinics and med spas
  • Firms and advisors
  • Studios and salons

05The fine print

The details
worth knowing.

What you own, how long it takes, and what happens if you change your mind.

You own all of it
The story, the taglines, the palette, and the logo files are yours once you keep them. Use them on your truck, your invoices, your social accounts, and any website, including one Scowty did not build.
Usually finished the same day
The brand story and palette are drafted while you answer. The logo round takes a minute or two. The brand and logo are usually done the day you start.
Written for your trade
A dentist's brand and a roofer's brand do not sound the same. Scowty writes to your industry and avoids the stock phrases that make every small-business site read alike.
30-day money-back guarantee
If the brand is not right and a revision does not fix it, ask within 30 days and the $99 is refunded in full.

06Questions

Brand Maker questions,
answered.

How much does the Brand Maker cost?
The brand story, voice guide, taglines, messaging pillars, and color palette are $99 one-time, and a free logo from the Logo Maker is included. The brand is also part of the $499 website build and the $549 bundle, so you never pay for it twice. One-time builds carry a 30-day money-back guarantee.
Can I see something before I pay?
Yes. The free brand draft at scowty.com/start shows a color palette, a tagline, and a font to match while you answer three quick questions, with no account needed. If you like the direction, keeping the full brand is one step from there.
Does the brand sound like a template?
No. Scowty writes from your answers, in your voice, for your trade, and runs every line through the same checks it uses on customer websites: no stock phrases, no buzzwords, no promises you cannot keep. You can edit any line yourself or ask for a different direction.
Do I own the brand and the logo?
Yes. Everything Scowty makes for you is yours: the story, the taglines, the palette, and the logo files. There is no license to renew and no watermark once you keep it.
I already have a logo. Can I still use the Brand Maker?
Yes. The brand story, voice, taglines, and palette stand on their own, and you can skip the logo round or run it to compare. You can ask for the palette to match the colors your logo already uses.
What happens after the brand?
The usual next step is the website, built from the same brand for $499 including the brand, or take the $549 bundle that adds three months of the SEO and AI-search plan. Nothing obliges you to. The brand is yours either way.

Scowty uses AI to draft your brand, logo, website, and monthly content from your answers. You review and approve everything before it goes live, and everything Scowty makes for you is yours.

Start with
the story.

Three quick questions, a free brand draft in under a minute, and a finished brand for $99 with a free logo. No account needed to see the draft.