Websites, branding & SEO
for senior care.
Scowty builds the brand, logo, and website for senior care providers, from assisted living and memory care communities to adult day programs, then runs the monthly SEO and AI-search work that keeps the community showing up when families search Google or ask ChatGPT where to find care for a parent. Built for independent operators, entirely online.
Serving senior care providers across the United States, entirely online.
01What your site needs
What a senior care site has to
get right.
A page for each level of care
An adult child searching for memory care or assisted living for a parent needs a page about that level of care: who it is for, what a day looks like, and how to ask what it costs. Scowty writes one for each level you offer, in your voice, for you to approve.
A clear way to ask for a tour
Families decide on a visit. Your number, a short form to request a tour, and your hours sit at the top of every page, so the next step is always one tap away.
Warmth, staff, and daily life
Photos of residents and staff, the dining room, the activities calendar, and the people who answer the phone. A family is choosing a home, and the site has to feel like one.
Found by Google and by AI assistants
Asking ChatGPT or Gemini for senior care near a parent is now ordinary. The $49/month plan tracks whether your community is named, publishes content in your voice, and shows you who the AI assistants recommended instead of you.
02How it works
Dream it.
Build it.
Brand, website, and the monthly work that keeps senior care providers found. Start at step one and Scowty guides you the rest of the way.
Tell Scowty about your community
Your name, where you are, the levels of care you offer, and how you want families to feel. A short chat is all it takes, and a brand direction appears in under a minute.
Approve your brand, logo, and site
Scowty drafts your brand story, six logo options, and a full website with a page per level of care and a tour request on every page. You review every page and nothing goes live until you say so.
Stay found, month after month
The monthly plan audits your site, publishes blog posts and Google Business posts you approve, tracks whether ChatGPT and Gemini recommend you, and emails you a report.
03Pricing
Start anywhere.
Bundle everything and save.
Senior living marketing agencies typically quote several thousand dollars for a community website and bill a monthly retainer on top. Scowty builds your brand, logo, and website for a flat price, and the monthly plan that keeps you found is $49.
Logo Maker
Six real logo options from your business name and trade.
$9one-time
Build Your Brand Story
Your brand foundation. Use it anywhere.
$99one-time
Build Your Website
Your brand and a live website at your domain.
$499one-time
Build Your Customer Base
Get found on Google and AI search. For the site you already have.
$49/mo
Build Your BundleBest value
Everything: brand, website, and three months of ranking work.
$549one-time
04Getting found
The searches we work to get you
found for.
What your customers type
Families search by level of care and by place, often for a parent in another town. These are the kinds of questions, on Google and inside the AI assistants, that the monthly plan works to put your community in the answer to.
- assisted living near me
- best memory care in [your city]
- senior living in [your city]
- assisted living cost in [your state]
- respite care for elderly parent
- adult day care near me
- small assisted living homes in [your city]
- memory care that accepts Medicaid
- how to choose an assisted living facility
Levels of care we build pages for.
Every level of care gets its own page, written for the family who is searching for it. Independent communities and small operators, including:
- Assisted living
- Memory care
- Independent living
- Respite care
- Adult day programs
- Skilled nursing
- Residential care homes
- Hospice support
- Rehabilitation stays
- Companion care
- Veterans programs
05Scowty research
Half of Florida’s dentists never come up in AI search.
Do you?
We asked ChatGPT and Google Gemini to recommend a dentist in all 67 Florida counties, 2,412 questions across 2,327 practices. 50.4% were never recommended once, including 295 practices with 500 or more Google reviews. Your customers ask the same assistants for a senior care provider. The free report shows whether you are in the answer.
06Questions
Senior care questions,
answered.
- How much does a senior care website cost?
- Senior living marketing agencies typically quote several thousand dollars for a community website, and many add a monthly retainer. Scowty builds your brand and website for a flat $499 (the brand story alone is $99), and the bundle with three months of SEO and AI-search work is $549. The monthly plan that keeps your community found is $49. Every build includes a free logo and a 30-day money-back guarantee.
- Can the site take tour requests?
- Yes. A short form for a name, a phone number or email, and a preferred time sits on every page alongside your number, so a family can ask for a tour in a few seconds. The request lands in your inbox and you follow up the way you already do.
- Who writes the content for my community website?
- Scowty drafts your brand story and every page from your answers to a short set of questions, in your voice and in plain language a worried family understands. Nothing publishes until you approve it, and you can edit any line yourself or ask for a change.
- I already have a website. Can you work with it?
- Yes. The $49/month SEO and AI-search plan works with the site you have. It audits the site, publishes blog posts and Google Business posts in your voice for your approval, tracks whether ChatGPT and Gemini name your community, and sends a monthly report. Start with the free AI visibility report to see where your community stands.
- Do AI assistants recommend senior care communities?
- They do, and most are missing. When we asked ChatGPT and Google Gemini to recommend a dentist in every Florida county, half of the state's 2,327 dental practices were never recommended once, including practices with hundreds of reviews. Senior care faces the same gap, and families increasingly start there. The free report shows whether your community comes up today and the two changes most likely to fix it.
- Can you post to my Google Business Profile?
- Yes. On a Scowty-built site the monthly plan writes Google Business posts in your voice, you approve them, and we publish them for you. On a site we do not host, we draft the posts and you publish them yourself. Either way nothing goes out without your approval.
- Do you work with a small residential care home?
- Yes. Scowty is priced for a single community, a residential care home, or a small operator with a few locations. Everything runs online through a short chat, so you can build around your day. If you would rather talk to a person, click Talk to Scowty on any page and ask for a human, or email hello@scowty.com.
Scowty uses AI to draft your brand, logo, website, and monthly content from your answers. You review and approve everything before it goes live, and everything Scowty makes for you is yours. Nothing Scowty writes is medical or care advice. Licensing and care claims on your site are yours to confirm before they go live.
Ready to get your community online?
Start free.
Tell Scowty about your community and get a free brand direction in under a minute, no account needed.