Websites, branding & SEO
for home health care.
Scowty builds the brand, logo, and website for home health and in-home care agencies, then runs the monthly SEO and AI-search work that keeps the agency showing up when families search Google or ask ChatGPT for care at home for a parent. Built for independent agencies, entirely online.
Serving home care agencies across the United States, entirely online.
01What your site needs
What a home care agency site has to
get right.
A page for each kind of care
A family searching for dementia care at home or skilled nursing after a hospital stay needs a page about that service, with a clear way to call. Scowty writes one for each service you offer, in your voice, for you to approve.
Your service area, spelled out
Families want to know you come to their town. The counties and cities you serve appear on every page, and each service page says so too, so a search for care in a specific town finds you.
A page for families and a page for caregivers
Agencies hire as hard as they sell. The site carries a careers page that tells caregivers what it is like to work with you, next to the pages that tell families what it is like to be cared for by you. Your licensing and credentials appear as you supply them.
Found by Google and by AI assistants
Asking ChatGPT or Gemini for home care near a parent is now ordinary. The $49/month plan tracks whether your agency is named, publishes content in your voice, and shows you who the AI assistants recommended instead of you.
02How it works
Dream it.
Build it.
Brand, website, and the monthly work that keeps home health agencies found. Start at step one and Scowty guides you the rest of the way.
Tell Scowty about your agency
Your name, the area you serve, the services you offer, and how you want families to feel. A short chat is all it takes, and a brand direction appears in under a minute.
Approve your brand, logo, and site
Scowty drafts your brand story, six logo options, and a full agency website with a page per service, a service-area page, and a careers page. You review every page and nothing goes live until you say so.
Stay found, month after month
The monthly plan audits your site, publishes blog posts and Google Business posts you approve, tracks whether ChatGPT and Gemini recommend you, and emails you a report.
03Pricing
Start anywhere.
Bundle everything and save.
Home care marketing agencies typically quote several thousand dollars for an agency website and bill a monthly retainer on top. Scowty builds your brand, logo, and website for a flat price, and the monthly plan that keeps you found is $49.
Logo Maker
Six real logo options from your business name and trade.
$9one-time
Build Your Brand Story
Your brand foundation. Use it anywhere.
$99one-time
Build Your Website
Your brand and a live website at your domain.
$499one-time
Build Your Customer Base
Get found on Google and AI search. For the site you already have.
$49/mo
Build Your BundleBest value
Everything: brand, website, and three months of ranking work.
$549one-time
04Getting found
The searches we work to get you
found for.
What your customers type
Families search by the kind of care and by place, often from another town. These are the kinds of questions, on Google and inside the AI assistants, that the monthly plan works to put your agency in the answer to.
- home care near me
- best home health agency in [your city]
- in-home care for elderly parent
- dementia care at home in [your city]
- 24 hour home care cost
- home health aide near me
- respite care at home in [your city]
- home care agency that accepts Medicaid
- caregiver jobs in [your city]
Home care services we build pages for.
Every service gets its own page, written for the family who is searching for it. Independent and franchise agencies, including:
- Personal care
- Companion care
- Dementia and Alzheimer's care
- Skilled nursing at home
- Post-hospital recovery
- Respite care
- 24-hour and live-in care
- Hospice support at home
- Veterans home care
- Pediatric home care
- Transportation and errands
05Scowty research
Half of Florida’s dentists never come up in AI search.
Do you?
We asked ChatGPT and Google Gemini to recommend a dentist in all 67 Florida counties, 2,412 questions across 2,327 practices. 50.4% were never recommended once, including 295 practices with 500 or more Google reviews. Your customers ask the same assistants for a home health agency. The free report shows whether you are in the answer.
06Questions
Home health care questions,
answered.
- How much does a home care agency website cost?
- Home care marketing agencies typically quote several thousand dollars for an agency website, and many add a monthly retainer. Scowty builds your brand and website for a flat $499 (the brand story alone is $99), and the bundle with three months of SEO and AI-search work is $549. The monthly plan that keeps your agency found is $49. Every build includes a free logo and a 30-day money-back guarantee.
- Can the site help me recruit caregivers?
- Yes. The site carries a careers page written for caregivers, with what the work is like, the areas you cover, and a short form to apply or ask a question. It sits next to the pages written for families, and both are in your voice.
- Who writes the content for my agency website?
- Scowty drafts your brand story and every page from your answers to a short set of questions, in your voice and in plain language a worried family understands. Your licensing and credentials appear as you supply them, nothing on the site is medical advice, and nothing publishes until you approve it.
- I already have a website. Can you work with it?
- Yes. The $49/month SEO and AI-search plan works with the site you have. It audits the site, publishes blog posts and Google Business posts in your voice for your approval, tracks whether ChatGPT and Gemini name your agency, and sends a monthly report. Start with the free AI visibility report to see where your agency stands.
- Do AI assistants recommend home care agencies?
- They do, and most are missing. When we asked ChatGPT and Google Gemini to recommend a dentist in every Florida county, half of the state's 2,327 dental practices were never recommended once, including practices with hundreds of reviews. Home care agencies face the same gap. The free report shows whether your agency comes up today and the two changes most likely to fix it.
- Can the site cover more than one town?
- Yes. Your service area, by county and by city, appears on every page, and each service page names the places you serve. If you add a town later, you can change it yourself or ask Scowty to.
- Do you work with a new or small agency?
- Yes. Scowty is priced for a new agency, an owner-operator, or a small team. Everything runs online through a short chat, so you can build around your day. If you would rather talk to a person, click Talk to Scowty on any page and ask for a human, or email hello@scowty.com.
Scowty uses AI to draft your brand, logo, website, and monthly content from your answers. You review and approve everything before it goes live, and everything Scowty makes for you is yours. Nothing Scowty writes is medical or care advice. Licensing and care claims on your site are yours to confirm before they go live.
Ready to get your agency online?
Start free.
Tell Scowty about your agency and get a free brand direction in under a minute, no account needed.