The Scowty Blog
Practical guides on showing up in AI search. Google AI Overviews, ChatGPT, Perplexity, Claude. Written for service-business owners, not marketers.
- veterinarians
How veterinary practices show up in AI search
Pet owners increasingly start their search for a vet in ChatGPT or Perplexity. Here's how to make sure your practice is in the answer.
Read post → - med-spas
How med spas show up in AI search
Prospective clients researching Botox, fillers, or laser treatments now ask ChatGPT before they ever look at a website. Here's how to make sure your med spa is in the answer.
Read post → - all
How to choose a service business using AI search (and what it means for the businesses being chosen)
The way customers find and pick service businesses is changing fast. Here's what's actually happening in the search behavior, and what service-business owners should do about it.
Read post → - all
How to write a service page AI engines actually cite
Most service pages are organized for the business that wrote them, not for the AI engine that needs to summarize them. Here's what changes.
Read post → - financial-advisors
How financial advisors show up in AI search
When a prospect asks ChatGPT or Perplexity for a fee-only fiduciary advisor near them, the answer is built from a specific set of signals. Here's how to send them.
Read post → - chiropractors
How chiropractors show up in AI search
A new patient looking for a chiropractor for sciatica or post-accident care often starts in ChatGPT. Here's how to make sure your practice is in the answer.
Read post → - all
What is GEO, and why every small business should care
GEO stands for Generative Engine Optimization. It's how you show up in AI search results. Here's what it is, how it differs from SEO, and what to do about it.
Read post → - therapists
Marketing for therapists in private practice when AI search is the new front door
Solo therapists and small group practices face specific constraints around marketing. AI search changes what's possible. Here's the careful playbook.
Read post → - lawyers
The solo lawyer's guide to getting found in AI search
Solo and small-firm lawyers face a specific AI-search problem. Here's what changes, what stays the same, and the four moves that win.
Read post → - dentists
How dentists show up in AI search (and why most don't)
When a patient asks ChatGPT or Google AI Overviews for a dentist, the answer is built from a specific set of signals. Here's what they are and how to make sure your practice sends them.
Read post → - home-services
Home-services contractors: showing up in AI search for local customers
Roofers, plumbers, electricians, landscapers, HVAC, and general contractors face the cleanest AI-search opportunity of any vertical. Here's the playbook.
Read post → - accountants
Why AI search matters for small accounting firms (and what to do about it)
Small accounting and CPA firms are about to see a meaningful shift in how new clients find them. Here's the playbook for a solo CPA or 5-person firm.
Read post → - all
Welcome to Scowty
What we're building, who it's for, and why service-business owners deserve better than another tool to learn.
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