Websites, branding & SEO
for salons and barbers.
Scowty builds the brand, logo, and website for hair salons, barbershops, and beauty studios, then runs the monthly SEO and AI-search work that keeps you showing up when someone searches Google or asks ChatGPT for a stylist, a barber, or a nail tech. Built for owner-operated salons and small teams, entirely online.
Serving salons, barbershops, and beauty studios across the United States, entirely online.
01What your site needs
What a salon site has to
get right.
A service menu with prices
The first thing a new client looks for is what you offer and what it costs. Scowty builds your menu as a real page, grouped the way you work (cuts, color, barbering, nails, lashes), so it shows up in search and reads cleanly on a phone.
A page for every stylist
Clients choose a person as much as a place. Each stylist or barber gets a short page with their photo, their specialties, and a link to book with them, so a search for a balayage specialist lands on the right chair.
Your photos, front and center
Your own before-and-afters and your Instagram feed are the proof. Scowty designs the site around the photos you supply and links to your feed, so the work sells itself and the site stays current without a redesign.
Found by Google and by AI assistants
Asking ChatGPT or Gemini for a salon is now ordinary. The $49/month plan tracks whether your salon is named, publishes content in your voice, and shows you who the AI assistants recommended instead of you.
02How it works
Dream it.
Build it.
Brand, website, and the monthly work that keeps salons and barbershops found. Start at step one and Scowty guides you the rest of the way.
Tell Scowty about your salon
Your name, your neighborhood, the services you offer, and the feel of the place. A short chat is all it takes, and a brand direction appears in under a minute.
Approve your brand, logo, and site
Scowty drafts your brand story, six logo options, and a full salon website with a menu, a stylist page, and a link to the booking tool you already use. You review every page and nothing goes live until you say so.
Stay found, month after month
The monthly plan audits your site, publishes blog posts and Google Business posts you approve, tracks whether ChatGPT and Gemini recommend you, and emails you a report.
03Pricing
Start anywhere.
Bundle everything and save.
Salon marketing agencies typically quote a few thousand dollars for a website and bill a monthly retainer on top. Scowty builds your brand, logo, and website for a flat price, and the monthly plan that keeps you found is $49.
Logo Maker
Six real logo options from your business name and trade.
$9one-time
Build Your Brand Story
Your brand foundation. Use it anywhere.
$99one-time
Build Your Website
Your brand and a live website at your domain.
$499one-time
Build Your Customer Base
Get found on Google and AI search. For the site you already have.
$49/mo
Build Your BundleBest value
Everything: brand, website, and three months of ranking work.
$549one-time
04Getting found
The searches we work to get you
found for.
What your customers type
Clients search by service and by place. These are the kinds of questions, on Google and inside the AI assistants, that the monthly plan works to put your salon in the answer to.
- hair salon near me
- best barber in [your city]
- balayage specialist near me
- hair extensions in [your city]
- nail salon open today
- lash extensions near me
- walk-in haircut near me
- bridal hair and makeup in [your city]
- men's haircut in [your city]
Salon and barbershop services we build pages for.
Every service gets its own page, written for the client who is searching for it. Owner-operated salons, barbershops, and beauty studios, including:
- Haircuts and styling
- Hair color
- Balayage and highlights
- Hair extensions
- Keratin and smoothing
- Barbering and beard trims
- Manicures and pedicures
- Lash extensions
- Brow shaping and tinting
- Makeup
- Bridal hair and makeup
- Kids' cuts
05Scowty research
Half of Florida’s dentists never come up in AI search.
Do you?
We asked ChatGPT and Google Gemini to recommend a dentist in all 67 Florida counties, 2,412 questions across 2,327 practices. 50.4% were never recommended once, including 295 practices with 500 or more Google reviews. Your customers ask the same assistants for a salons and barbershop. The free report shows whether you are in the answer.
06Questions
Salons & barbers questions,
answered.
- How much does a salon website cost?
- Salon marketing agencies typically quote a few thousand dollars for a website, and many add a monthly retainer. Scowty builds your brand and website for a flat $499 (the brand story alone is $99), and the bundle with three months of SEO and AI-search work is $549. The monthly plan that keeps your salon found is $49. Every build includes a free logo and a 30-day money-back guarantee.
- Can clients book appointments through the site?
- Yes, through the booking tool you already use. Scowty links every service and every stylist page to your booking provider, so a client goes from reading about balayage to picking a time in one tap. Scowty does not run its own booking system, so you keep the one your team knows.
- Will the site show my own photos and Instagram?
- Yes. The site is designed around the photos you supply, and it links to your Instagram so clients see your latest work. You can swap photos any time, and your first 30 days include up to 15 free changes.
- Who writes the words on my salon website?
- Scowty drafts your brand story, your service menu descriptions, and your stylist bios from your answers to a short set of questions, in your voice and in plain language a client understands. You review every page before it goes live and can edit any line yourself or ask for a change.
- I already have a website. Can you work with it?
- Yes. The $49/month SEO and AI-search plan works with the site you have. It audits the site, drafts blog posts and Google Business posts in your salon's voice for you to approve and publish, tracks whether ChatGPT and Gemini name your salon, and sends a monthly report. Start with the free AI visibility report to see where your salon stands.
- Do AI assistants recommend salons?
- They do, and most salons are missing. When we asked ChatGPT and Google Gemini to recommend a dentist in every Florida county, half of the state's 2,327 dental practices were never recommended once, including practices with hundreds of reviews. People ask the same assistants for a salon or a barber. The free report shows whether your salon comes up today and the two changes most likely to fix it.
- Do you work with a single-chair salon or a new barbershop?
- Yes. Scowty is priced for an owner-operator, a booth renter with their own brand, a new barbershop, or a small team. Everything runs online through a short chat, so you can build between clients. If you would rather talk to a person, click Talk to Scowty on any page and ask for a human, or email hello@scowty.com.
Scowty uses AI to draft your brand, logo, website, and monthly content from your answers. You review and approve everything before it goes live, and everything Scowty makes for you is yours.
Ready to get your salon online?
Start free.
Tell Scowty about your salon and get a free brand direction in under a minute, no account needed.
Who else we build for