Websites, branding & SEO
for insurance agencies.
Scowty builds the brand, logo, and website for independent insurance agents and small agencies, then runs the monthly SEO and AI-search work that keeps the agency showing up when someone searches Google or asks ChatGPT for an insurance agent. Built for independent agents and agencies of a few people anywhere in the United States, entirely online.
Serving independent insurance agencies across the United States, entirely online.
01What your site needs
What an insurance agency site has to
get right.
A page for each line you write
Someone shopping for home insurance and someone insuring a food truck are different searches. Scowty writes a page for each group of lines you carry, in plain language, with a clear way to ask for a quote.
Why an independent agent
People comparing you to a website that sells direct want to know what they gain. Your site explains that you shop several carriers, that a person answers the phone, and that you are there at claim time.
Quote requests that work from a phone
A quote request usually starts on a phone after a renewal notice or a new car. Your number, a short quote form, and your hours sit at the top of every page, so reaching you takes one tap.
Found by Google and by AI assistants
Asking ChatGPT or Gemini for an insurance agent is now ordinary. The $49/month plan tracks whether your agency is named, publishes content in your voice, and shows you who the AI assistants recommended instead of you.
02How it works
Dream it.
Build it.
Brand, website, and the monthly work that keeps insurance agencies found. Start at step one and Scowty guides you the rest of the way.
Tell Scowty about your agency
Your agency's name, where you write, the lines you carry, and the clients you want more of. A short chat is all it takes, and a brand direction appears in under a minute.
Approve your brand, logo, and site
Scowty drafts your brand story, six logo options, and a full agency website with a page per line of coverage. You review every page and nothing goes live until you say so.
Stay found, month after month
The monthly plan audits your site, publishes blog posts and Google Business posts you approve, tracks whether ChatGPT and Gemini recommend your agency, and emails you a report.
03Pricing
Start anywhere.
Bundle everything and save.
Marketing firms that serve insurance agencies typically quote several thousand dollars for a website and a monthly retainer on top. Scowty builds your agency's brand, logo, and website for a flat price, and the monthly plan that keeps you found is $49.
Logo Maker
Six real logo options from your business name and trade.
$9one-time
Build Your Brand Story
Your brand foundation. Use it anywhere.
$99one-time
Build Your Website
Your brand and a live website at your domain.
$499one-time
Build Your Customer Base
Get found on Google and AI search. For the site you already have.
$49/mo
Build Your BundleBest value
Everything: brand, website, and three months of ranking work.
$549one-time
04Getting found
The searches we work to get you
found for.
What your customers type
Clients search by coverage and by place, usually at renewal or after a big purchase. These are the kinds of questions, on Google and inside the AI assistants, that the monthly plan works to put your agency in the answer to.
- insurance agent near me
- independent insurance agent in [your city]
- home insurance quotes in [your city]
- business insurance for small business
- how to choose an insurance agent
- life insurance agent near me
- bundle home and auto insurance
- commercial auto insurance in [your city]
- best insurance agency in [your city]
Coverage lines we build pages for.
Every line gets its own page, written for the person who is searching for it. Independent agents and small agencies, including:
- Auto insurance
- Homeowners insurance
- Renters insurance
- Life insurance
- Business insurance
- Commercial auto
- Workers' compensation
- General liability
- Health insurance
- Medicare plans
- Flood insurance
- Umbrella policies
05Scowty research
Half of Florida’s dentists never come up in AI search.
Do you?
We asked ChatGPT and Google Gemini to recommend a dentist in all 67 Florida counties, 2,412 questions across 2,327 practices. 50.4% were never recommended once, including 295 practices with 500 or more Google reviews. Your customers ask the same assistants for an insurance agency. The free report shows whether you are in the answer.
06Questions
Insurance agencies questions,
answered.
- How much does an insurance agency website cost?
- Marketing firms that serve insurance agencies typically quote several thousand dollars for a website, and many add a monthly retainer. Scowty builds your brand and website for a flat $499 (the brand story alone is $99), and the bundle with three months of SEO and AI-search work is $549. The monthly plan that keeps your agency found is $49. Every build includes a free logo and a 30-day money-back guarantee.
- Can the site list the carriers I represent?
- Yes. Your site names the carriers you write with and the lines you carry, so a visitor comparing you to a direct seller sees what an independent agent brings. Carrier logos and co-branding rules vary by carrier, so you confirm what you are allowed to show before it goes live.
- Who writes the content for my agency website?
- Scowty drafts your brand story and every coverage page from your answers to a short set of questions, in your voice and in plain language a customer understands. Nothing on the site is a quote or a promise of coverage, and nothing publishes until you approve it. You can edit any line yourself or ask for a change.
- I already have a website. Can you work with it?
- Yes. The $49/month SEO and AI-search plan works with the site you have. It audits the site, drafts blog posts and Google Business posts in your agency's voice for you to approve and publish, tracks whether ChatGPT and Gemini name your agency, and sends a monthly report. Start with the free AI visibility report to see where your agency stands.
- Do AI assistants recommend insurance agents?
- They do, and most agencies are missing. When we asked ChatGPT and Google Gemini to recommend a dentist in every Florida county, half of the state's 2,327 dental practices were never recommended once, including practices with hundreds of reviews. Insurance agencies face the same gap. The free report shows whether your agency comes up today and the two changes most likely to fix it.
- Can I take quote requests through the site?
- Yes. A short request form on the site emails you the details, along with your phone number for people who would rather call. The site does not rate policies or bind coverage. You run the quote in your own systems and follow up the way you do now.
- Do you work with a one-person agency?
- Yes. Scowty is priced for a single independent agent or an agency of a few people. Everything runs online through a short chat, so you can build between calls. If you would rather talk to a person, click Talk to Scowty on any page and ask for a human, or email hello@scowty.com.
Scowty uses AI to draft your brand, logo, website, and monthly content from your answers. You review and approve everything before it goes live, and everything Scowty makes for you is yours. Nothing Scowty writes is insurance advice. State licensing and advertising rules for your agency stay your responsibility.
Ready to get your agency online?
Start free.
Tell Scowty about your agency and get a free brand direction in under a minute, no account needed.