Websites, branding & SEO
for Florida law firms.

Built with The Florida Bar's advertising rules in mind.

A law firm website is lawyer advertising under Rule 4-7.11 of the Rules Regulating The Florida Bar. Here is what we watch for when we build yours.

Your website does not need to be filed

Lawyer and law firm websites are exempt from the Bar's 20-day advertising filing requirement under Rule 4-7.20(g), including pop-ups on your own site. The content rules still apply, so the rest of this list does too.

Firm name and office location on every page

Rule 4-7.12(a) requires the name of at least one lawyer or the firm, and the city, town, or county of a bona fide office. Your site footer carries both on every page.

No predictions or guarantees

Rule 4-7.13(b)(1) bars statements a prospective client could read as a prediction or guarantee of results. We write about your experience and how you work, and avoid promises about outcomes.

Past results only when verifiable

Rule 4-7.13(b)(2) allows past results only when they are objectively verifiable, and the Bar's comment calls for the client's informed consent. We leave case results off unless you supply them and confirm both.

Testimonials carry the required disclaimer

Rule 4-7.13(b)(9) allows a testimonial only when it is the client's actual experience, in the client's own words, uncompensated, and shown with the disclaimer that a prospective client may not obtain the same or similar results. Wherever a review appears on your site, that disclaimer appears with it, clear and conspicuous as the 2022 amendments require.

Specialist and expert claims

Rule 4-7.14(a) limits the words specialist, expert, and board certified to lawyers certified under the Florida Certification Plan or an accredited plan, or who can objectively verify the claim. We say what you practice and leave those words out unless you are certified.

Scowty builds websites and does not give legal advice. You review every page before it goes live, and responsibility for compliance with the Rules Regulating The Florida Bar stays with the lawyer. The Florida Bar: advertising filing requirements.

Florida attorneys questions, answered.

How much does a law firm website cost in Florida?

Legal marketing agencies in Florida typically quote several thousand dollars for a small firm's website, and many add a monthly retainer. Scowty builds your brand and website for a flat $499 (the brand story alone is $99), and the bundle with three months of SEO and AI-search work is $549. The monthly plan that keeps your firm found is $49. Every build includes a free logo and a 30-day money-back guarantee.

Does my law firm website have to be filed with The Florida Bar?

No. Under Rule 4-7.20(g), lawyer and law firm websites are exempt from the Bar's advertising filing requirement. The content rules in Rules 4-7.12 through 4-7.14 still apply to websites, so Scowty builds with them in mind: firm name and office city on every page, no guarantees of results, verifiable past results only, and the required disclaimer on any testimonial. You review every page before it goes live.

Can my site show case results and client reviews?

Yes, within the rules. Past results may appear when they are objectively verifiable and the client has consented. Client testimonials may appear when they are the client's actual, uncompensated words and are shown with the disclaimer that a prospective client may not obtain the same or similar results. Scowty adds that disclaimer wherever reviews appear on your site.

Who writes the content, and will it sound like a lawyer wrote it?

Scowty drafts your brand story and every practice-area page from your answers to a short set of questions, in your voice and in plain language a client understands. Nothing on the site is legal advice, and nothing publishes until you approve it. You can edit any line yourself or ask for a change.

I already have a website. Can you work with it?

Yes. The $49/month SEO and AI-search plan works with the site you have. It audits the site, publishes blog posts and Google Business posts in your firm's voice for your approval, tracks whether ChatGPT and Gemini name your firm, and sends a monthly report. Start with the free AI visibility report to see where your firm stands.

Will AI assistants recommend my firm?

That is what the monthly plan works toward. When we asked ChatGPT and Google Gemini to recommend a dentist in every Florida county, half of the state's 2,327 dental practices were never recommended once, including practices with hundreds of reviews. Law firms face the same gap. The free report shows whether your firm comes up today and the two changes most likely to fix it.

Do you work with solo practitioners?

Yes. Scowty is priced for a solo practitioner or a firm of a few lawyers. Everything runs online through a short chat, so you can build on your own schedule. If you would rather talk to a person, click Talk to Scowty on any page and ask for a human, or email hello@scowty.com.