How to update your brand voice notes
Your brand voice notes are what the system uses to make every piece of content sound like you and not like generic AI output. Update them whenever your voice evolves.
How
Open the Brand Maker. Your voice lives in the build form: five sliders (formal to casual, earnest to irreverent, authoritative to collaborative, minimal to expressive, reserved to bold), three vibe words, and an optional signature sentence. Change what you want and click Build my brand.
If your brand is already downloaded and locked, or you'd rather describe the change in your own words, email hello@scowty.com and we'll update your notes by hand.
Updates apply to content generated after the change. Already-generated content isn't retroactively rewritten.
What to put in brand voice notes
The more specific, the better the output. Useful things to include:
- Words you'd never use about your practice ("expert," "guru," "trusted advisor")
- Words you do use ("we," "our team," vs "the firm")
- Tone level (casual, professional, plain-English-but-precise)
- Examples of copy you've written that you liked
- Specific phrasings you want the system to follow ("we don't do x; we do y instead")
If Scowty built your brand, you set those sliders when you built it. You can change any of them and rebuild, as often as you like, until you download your kit.
When to update
Quarterly is plenty. Sooner if:
- You added a new partner or hired someone whose voice should be reflected.
- You noticed something about the generated content that doesn't sound right and you've identified the pattern.
- Your practice pivoted to a new specialty, a new kind of client, or a new geography, and the prior voice no longer fits.
How specific to be
The more specific, the better. "Our voice is conversational" is generic. "We sound like a colleague explaining something at a coffee shop, not like a courtroom argument" is useful. The system makes choices based on what you tell it.
Vague guidance produces generic output. Specific guidance produces output that sounds like you. The sliders and your notes are the inputs that determine which one you get.