How to update your brand voice notes
Your brand voice notes are what the system uses to make every piece of content sound like you and not like generic AI output. Update them whenever your voice evolves.
How
Ask in the chat at scowty.com/chat or email hello@scowty.com with the changes you want. Updates apply to the next content generation cycle. Already-generated content isn't retroactively rewritten unless you regenerate it specifically.
What to put in brand voice notes
The more specific, the better the output. Useful things to include:
- Words you'd never use about your practice ("expert," "guru," "trusted advisor")
- Words you do use ("we," "our team," vs "the firm")
- Tone level (casual, professional, plain-English-but-precise)
- Examples of copy you've written that you liked
- Specific phrasings you want the system to follow ("we don't do x; we do y instead")
If Scowty built your brand, you completed a brand voice questionnaire at signup covering things like formal vs casual, earnest vs irreverent, authoritative vs collaborative, and your signature sentence. You can update any of those answers the same way: chat or email.
When to update
Quarterly is plenty. Sooner if:
- You added a new partner or hired someone whose voice should be reflected.
- You noticed something about the generated content that doesn't sound right and you've identified the pattern.
- Your practice pivoted to a new specialty, a new kind of client, or a new geography, and the prior voice no longer fits.
How specific to be
The more specific, the better. "Our voice is conversational" is generic. "We sound like a colleague explaining something at a coffee shop, not like a courtroom argument" is useful. The system makes choices based on what you tell it.
Vague guidance produces generic output. Specific guidance produces output that sounds like you. The questionnaire and the notes are the inputs that determine which one you get.