How to update your target queries
The target queries we track for you drive the AI citation report and inform the content we generate. Update them whenever your practice shifts.
How
Go to your SEO tools and open Set your target market (it says Review your target market once you've set one). The field called "The questions we track for you" is a plain text box, one query per line. Add, change, or remove whatever you like, then click Save target market.
If you're not sure where to start, click Suggest questions for a starting set based on your business type and city, then edit it.
Changes take effect on your next audit, and the next monthly report uses the updated list.
You need at least one completed audit before the target page will save, because that's what puts your website on file. If you see "Run your first audit to add your site, then come back here," run an audit from the SEO page and return.
What makes a good query
The queries should match what your prospects actually type or say. Three rules:
Specific beats generic. "Estate planning attorney Orlando" beats "lawyer." "Pediatric dentist Charleston SC" beats "dentist near me."
Vary intent. A few ready-to-buy queries ("estate planning attorney [city]"), a few comparison queries ("will vs trust"), a few research queries ("how does probate work in Florida"), and a few long-tail life-event queries ("estate planning after birth of a child"). A mix is healthier than 25 variations of the same query.
Avoid branded queries. "Smith and Associates" returns you because it's your name. Tracking it gives you no information. Track queries your prospects use before they know your firm exists.
Where the suggested queries come from
The Suggest questions button builds a starting set from your business type, city, and state, using our vertical playbooks. Most customers find the suggested set is 80 to 90 percent right and edit a handful.
Your first audit also picks a sensible starting set if you haven't set a target yet, so you're never staring at an empty box.
When to refresh
Quarterly is usually enough. If your practice expands with a new sub-practice, a new city served, or a new specialty, update sooner. If you notice a query in your monthly report that consistently doesn't apply to you, for example a kind of case you no longer take, swap it out.
What if you want to track more queries
You can save up to 50 questions. Your plan drives how much content and how many fixes we produce from them each month, so if you have real query depth, a higher tier gets more done with it. Change tiers under Billing in your dashboard, or email hello@scowty.com.