How to update your target queries

The target queries we track for you drive the AI citation report and inform the content we generate. Update them whenever your practice shifts.

How

Ask in the chat at scowty.com/chat or email hello@scowty.com. Tell us which queries to add, change, or remove. Changes take effect on your next citation tracking run, and the next monthly report uses the updated list.

What makes a good query

The queries should match what your prospects actually type or say. Three rules:

Specific beats generic. "Estate planning attorney Orlando" beats "lawyer." "Pediatric dentist Charleston SC" beats "dentist near me."

Vary intent. A few ready-to-buy queries ("estate planning attorney [city]"), a few comparison queries ("will vs trust"), a few research queries ("how does probate work in Florida"), and a few long-tail life-event queries ("estate planning after birth of a child"). A mix is healthier than 25 variations of the same query.

Avoid branded queries. "Smith and Associates" returns you because it's your name. Tracking it gives you no information. Track queries your prospects use before they know your firm exists.

Where the auto-suggested queries come from

When you signed up, we generated a starting set of queries based on your vertical, primary city, and state. They come from our vertical playbooks. Most customers find the auto-suggested set is 80 to 90 percent right and edit a handful.

When to refresh

Quarterly is usually enough. If your practice expands with a new sub-practice, a new city served, or a new specialty, update sooner. If you notice a query in your monthly report that consistently doesn't apply to you, for example a kind of case you no longer take, swap it out.

What if you want to track more queries

Higher tiers track more queries. If you're hitting the limit on your current plan, ask about upgrading in the chat at scowty.com/chat or email hello@scowty.com. The cost difference is usually worth it if your practice has natural query depth.