What's in your monthly report
Your monthly report arrives by email on the first of every month. It's a plain-English report covering the numbers that matter and what to do about them.
You can also open it any time from your dashboard: go to an audit result and click View full report. It opens in a new tab, formatted so you can print it to PDF.
The headline numbers
AI citation rate. The share of the test questions your customers ask where an AI engine names your business, with the change since last month.
Overall site health score. Your 0-to-100 audit score, with the change since last month.
Google clicks and best keyword position. Your real numbers from Google. These two say "Connect Search Console to activate" until you link your Google account, which is optional.
The rest of the report
Your Google search performance and Your website traffic and conversions. Impressions, clicks, sessions, and conversions, each with a trend. These sections only appear once you've connected Search Console and Analytics.
AI search visibility. A table with one row per engine, showing how many questions cited you, mentioned you, or didn't find you.
Site health by area. Your score broken into Site technical, On-page, Structured data, Content, and Accessibility.
Your plan this month
A ranked list of priority actions for the coming month, each with why it matters, how to do it, and whether it's a quick, moderate, or involved job. Scowty pulls these from your open audit findings, the questions AI engines aren't citing you for, and your reviews.
Below it, a content calendar: the articles, Google Business posts, and page rewrites we'll produce for you this month — 6 blog posts and 8 Google Business posts on the current plan (legacy tiers keep their original cadence).
If you haven't set your target market yet, this section is replaced by a short prompt to go set it. Your plan is built around that answer, so it's worth the two minutes.
You don't have to do any of it. If a recommendation doesn't fit your practice, for example a content topic that conflicts with your professional rules, email hello@scowty.com and we'll adjust.
Read time
About 5 to 10 minutes of actual reading. Skim the headline numbers for a sanity check. Read the rest if you want context on what changed and what's next.
Sharing it
The report is yours. Forward the email, or open View full report from your dashboard and print it to PDF, then share it with your accountant, your virtual assistant, or anyone else helping you make marketing decisions. If you have trouble finding it, email hello@scowty.com.